The Heart of It All

Introducing all new ALPHA Wheel Bearings.

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Road / Tri

Gravel

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Engineered to Transform Your Ride

NEW

Wheel Bearings

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Pulley Wheels

OSPWs

Bottom Brackets

UFO Products

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New
ALPHA WB Kit for ENVE (alloy/disc) Shimano
ALPHA WB Kit for ENVE (alloy/disc) Shimano Sale price€549,00
New
ALPHA Wheel Bearing 15267 2LC
ALPHA Wheel Bearing 15267 2LC Sale price€99,00
New
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ALPHA PW for Shimano M9100 Sale price€259,00
New
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ALPHA PW for SRAM Red/Force E1 Sale price€259,00
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OSPW RS ALPHA for Shimano 9250/8150 Sale price From €579,00

2 colors available
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OSPW RS ALPHA for SRAM Force E1/Rival E1 Sale price From €579,00

2 colors available
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BB ALPHA for BB86 Shimano Road Sale price€389,00

1 color available
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BB ALPHA for BSA SRAM DUB Road Sale price€389,00

1 color available
Sold out
UFO DRIP All Conditions 100 mlUFO DRIP All Conditions 100 ml
UFO DRIP All Conditions 100 ml Sale price€24,00
Sold out
UFO CLEAN Drivetrain 500 mlUFO CLEAN Drivetrain 500 ml
UFO CLEAN Drivetrain 500 ml Sale price€26,00
Back in stock
UFO CLEAN Bike Wash 500 mlUFO CLEAN Bike Wash 500 ml
UFO CLEAN Bike Wash 500 ml Sale price€24,00
Save 25%
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Pulley Wheels for SRAM AXS Road, 12s NW Sale price From €319,00

2 colors available
Save 25%
#color_Black#color_Black
Pulley Wheels for Shimano GRX 1X 12s Sale price From €249,00

1 color available

Latest from the Journal

Discover in‑depth articles on CeramicSpeed technology, product development, and real‑world testing.

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UNO-X Partnership

UNO-X Partnership

We are pleased to continue our partnership with UNO-X Mobility for the upcoming season, bringing together shared Scandinavian roots and a strong focus on performance and innovation.

Feb 9, 2026
When every gram counts

When every gram counts

Since 1995, Cervélo have played a pivotal part in shaping the look of modern road bikes - learn how we have helped the aerodynamic pioneers save important grams with a custom bottom bracket design. 

Dec 18, 2025
BB ALPHA: The Last Bottom Bracket You Will Ever Need

BB ALPHA: The Last Bottom Bracket You Will Ever Need

With BB ALPHA, we have put in more than 1 million test km in the lab and field to create the best bottom bracket on the market. Get a glimpse into our world of product testing. 

Oct 15, 2025

From the Cycling Community