Our thoughts from the road
At first sight, the friendship between Jonas Strømberg and Mattia Paganotti can look like one made up of contrasts. But like with most things in life, there's more to it than meets the eye. Wheneve...
UFO Drip Wet - Perfected in the field
One of the many privileges of working with some of the best teams and riders in the world is that we have the most qualified field testers at our disposal. Pro riders put their equipment through us...
Benchmark Durability - Making the Case for Coated
With the introduction of Factor's first flat-bar bikes: Factor Lando XC & Factor Lando HT, we dive into the details of the unique attributes and benefits that our Coated Bearings provide for th...
After 8 days of racing, covering a total of 657 kilometers and 17.250 meters of climbing around the stunning and brutal landscapes of South Africa, the Absa Cape Epic proved yet again that it's one...
Brennan's Hunt for Gravel Glory in 2022
After a stellar maiden season on the US Pro Gravel Race Circuit, Brennan Wertz is back with a vengeance and ready to take on the biggest names in gravel racing.
Taking Durability to New Heights
At first the promise of self-lubricating, corrosion-resistant, and maintenance-free bearings might sound too good to be true, but we assure you there’s no witchcraft involved here. Our SLT (Solid L...